TVR is an independent British manufacturer of sports cars. The TVR Company was born in 1949 when a young engineer, Trevor Wilkinson, built his first sports car with its own chassis and a Ford engine. However, it took nearly 10 years for the company to be well known. Success was achieved by Grantura, a short-wheelbase sports car sold in kit’s form and was available with a variety of engines and running gears.
The company manufactured lightweight sports cars with powerful engines and at one time recognized as the third-largest specialized sports car manufacturer in the world, offering a diverse range of coupés and convertibles. Most vehicles use an in-house straight-6 cylinder engine design; others an in-house V8. TVR sports cars are composed of tubular steel frames, cloaked in fibreglass bodywork.
In the latter half of 1990s, TVR sold over 2,000 cars a year and challenged Lotus seriously as the biggest British sports car specialist. However, since Peter Wheeler sold the company to young Russian Nikolai Smolenski, it went into financial trouble and eventually closed down in 2006. Although Smolenski talked about restarting production, there is no sign, whether or when it is done.
TVR logo can be easily noticed unlike other complicated car logos. It is simple and mark of modernity that competes with other car logos in the market. TVR car logo with its simplicity carries one of the great names in sports cars. Standing on the long years of existence, TVR car logo established legacy along with other car logos.
TVR’s cars have been renowned for strong performance thanks to their big power and simplicity. On the downside, they were infamous for poor build quality and tricky handling. The last cars got more sophisticated, but they also became more costly to build. Like most British sports car specialists, its failure to take on the tightening worldwide type approval and customers’ expectations on quality were the prime reasons behind its fall.
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