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GAZ or Gorkovsky Avtomobilny Zavod (Russia, Nizhny Novgorod), translated as Gorky Automobile Plant, is one of the largest automotive companies based in Nizhny Novgorod Russia. It started in 1932 as NAZ, through cooperation between Ford and the Soviet Union.
The GAZ Group manufacturing includes light commercial and medium-duty vehicles, heavy-duty trucks, buses, cars, construction and road-building equipment, power train and automotive components.
GAZ logo has nationalistic representation like other car logos. The GAZ logo is designed with an orange background with stag illustration. It fulfills the principle in creating car logos by including cues. The stag as one of the elements in the logo prevails on the qualities of an animal in terms of maturity, speed and strength. Below is a company name ‘GAZ’ printed in Russian letters and enclosed in the shield frame similar to that of knights. The mentioned qualities reflected GAZ philosophy of creating heavy-duty vehicles. Indeed, GAZ is one of those companies who attached car strength in their car logos.
With the company decision to launch GAZelle-Business lineup for diesel, petrol and LPG equipment, GAZ runs under the GAZ Group holding that is capable of holding 18 plants in 10 regions of its country. It is now concentrated more on supplying automotive parts and assembly lines for automobile companies. They had made joint memorandums with Mercedes Benz, General Motors for Chevrolet, FAW, a Chinese automaker company for heavy-duty trucks and Volkswagen. Last year 2011, they announced the reproduction of GAZ new light vehicle that will be launched in 2013 for the consumers.
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