Luxgen's name blends two words, luxury and genius. Its first car, the 2009 Luxgen7 MPV, came with an in-car system co-developed with phone maker HTC.
- Country
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Taiwan - Active
- Since 2008
- Website
- Official website ↗
Taiwan’s own car brand
Luxgen was Taiwan’s bid for a car brand of its own. Its maker, Yulon Motor, also builds Nissan models, but Luxgen was meant to be something different: a home-grown brand, developed in-house.
The groundwork started early. In December 2005 Yulon invested in HAITEC (Hua-chuang Automobile Information Technical Center) to develop new in-car electronics. In May 2008, according to Yulon’s own company history, it set up Luxgen Motor Co. to build an independent car brand. The brand went public in 2009, led by then Yulon chairman Kenneth Yen, as reported by Taiwan’s Central News Agency.
The name is a blend. In its 2009 launch press release, the company said LUXGEN combines two ideas: luxury and genius. Upscale, high tech, smart. That was the plan.
A gadget on wheels
The first car, the Luxgen7 MPV, was launched at a press conference on 19 August 2009. Its party piece was the Think+ system, co-developed with HTC, with 3.5G connectivity, GPS navigation and a 10.2 inch screen. A month later the brand showed the Luxgen EV+, an electric car based on the same MPV.
Luxgen then looked abroad. Yulon lists showrooms opening in the Dominican Republic and Vietnam in 2010 and in Oman in 2012. In December 2010 it formed Dongfeng Yulon with Dongfeng to take the brand into China. That chapter ended at the end of 2020, when Luxgen announced its exit from the Chinese market.
Luxury, genius and three colours
The name carries the meaning: luxury plus genius, squeezed into one word. The badge changed with the brand’s electric turn.
On 20 October 2022, at a brand event that also unveiled the n7, Luxgen introduced a new brand identity. The cars now carry the LUXGEN name spelled out in letters at the front and rear instead of the earlier emblem. According to the brand, the lettering was inspired by a digital, futuristic look. It came with a new slogan, “Pure highlights, infinite possibilities”.
Red, gold and green
The 2022 identity uses three accent colours, and each has a job. Red stands for passion and agility. Gold stands for intelligence and technology. Green stands for sustainability and ecology.
From Think+ to n7
Luxgen’s story is short, and electric power runs through it from the very first year. According to TVBS, Yulon announced in 2021 that Luxgen would become a fully electric brand.
Landmark Luxgens, year by year
- 2009: Luxgen7 MPV. The brand’s first production car, a seven seater with the Think+ system co-developed with HTC.
- 2010: Luxgen EV. In July 2010 it became the first electric car in Taiwan to pass government certification and be registered for the road, according to Yulon.
- 2011: Luxgen7 SUV. The first model of the Dongfeng Yulon joint venture, which rolled off the line in Hangzhou in July 2011.
- 2017: The 100,000th Luxgen. Marked with a ceremony at Yulon’s Sanyi plant as the brand neared its tenth birthday.
- 2024: n7. An electric SUV derived from Foxtron’s Model C, unveiled in October 2022. Yulon calls it the first domestically produced electric passenger car to go on sale.
The n7 also marks the end of the line. In 2020 Yulon and Hon Hai (Foxconn) formed Foxtron, and in December 2025 Foxtron announced it would buy all of Luxgen’s shares. Yulon says the transfer was completed on 10 April 2026. Foxtron has said the n7 will be the last car to wear the Luxgen badge, with new models such as the Bria sold under the Foxtron name and Luxgen showrooms set to switch to the Foxtron logo. For more on how badges like these are shaped, see how car logos are designed.
Frequently asked questions
What does the name Luxgen mean?
It combines two words: luxury and genius. The company explained it this way when it launched the brand in 2009.
Which country is Luxgen from?
Taiwan. Luxgen was created by Yulon Motor, which set up Luxgen Motor Co. in May 2008 and launched the brand in 2009.
When did the Luxgen logo change?
On 20 October 2022. Luxgen replaced its earlier emblem with the LUXGEN name in digital, futuristic lettering, accented in red, gold and green.
Who owns Luxgen?
Foxtron, the electric vehicle company formed by Yulon and Hon Hai (Foxconn) in 2020. It took over all of Luxgen’s shares in April 2026.
From Think+ to n7: the Luxgen ledger
- Founded
- 2008
- Country
- Taiwan
- Parent company
- Foxtron (Foxtron Vehicle Technologies)
- Current emblem
- The LUXGEN name in digital, futuristic lettering, introduced in October 2022
- Known for
- Taiwan's own-brand cars and the n7 electric SUV
- Website
- Official website ↗