Geely, officially known as Zhejiang Geely Holding Group Co., Ltd., is a prominent Chinese multinational automotive company that has made significant strides in the global automotive market since its establishment in 1986 by Li Shufu. Initially starting as a refrigerator maker, Geely transitioned into motorcycle manufacturing in the 1990s and later entered the automobile industry in 1997, marking its ambitious journey towards becoming a global car manufacturer.


The Evolution of the Geely Logo

The Geely logo has undergone transformations that mirror the company’s growth and global expansion. The current logo, characterized by a sleek and modern design, represents Geely’s commitment to innovation and its forward-looking vision in the automotive industry. The emblem reflects Geely’s aim to deliver quality, safety, and environmentally-friendly vehicles to consumers worldwide.


Pivotal Moments in Geely’s History

1986: Founding of Geely as a refrigerator company before venturing into the motorcycle and, eventually, the car manufacturing industry.
1997: Production of Geely’s first car, marking the company’s entry into the automotive sector.
2010: Acquisition of Volvo Cars from Ford Motor Company, a significant milestone that underscored Geely’s global ambitions and commitment to quality and safety.
2017: Geely becomes the largest shareholder in the Swedish truck and bus manufacturer, AB Volvo, further expanding its footprint in the automotive industry.

Areas of Specialization and Innovation

Geely specializes in the design, development, and manufacturing of passenger vehicles, including sedans, SUVs, and electric vehicles (EVs). The brand is at the forefront of technological innovation, emphasizing new energy solutions, intelligent connectivity, and autonomous driving technologies. Geely’s sub-brands, such as Lynk & Co and Polestar, highlight its focus on luxury, performance, and cutting-edge technology in the automotive sector.


Key Information about Geely

Founded: 1986
Headquarters: Hangzhou, Zhejiang, China
Notable Model: Geely Emgrand
Website: Geely

Geely’s journey from a local Chinese manufacturer to a significant player in the global automotive market is a testament to its innovative approach, strategic acquisitions, and commitment to quality. As Geely continues to expand its presence worldwide, it remains dedicated to developing vehicles that meet the evolving needs of modern drivers, emphasizing sustainability, technology, and safety.