Tatra is a vehicle manufacturer based in Kopřivnice, Czech Republic. The company was founded in 1850 by Ignác Šustala as Schustala & Company and was later renamed Nesselsdorfer Wagenbau-Fabriksgesellschaft, a wagon and carriage manufacturer, and in 1897 produced the first motor car in central Europe, the Präsident. In 1918, it changed its name to Kopřivnická vozovka a.s. and, in 1919, started to use the Tatra badge named after the nearby Tatra mountains in Slovakia. Tatra is the third oldest car maker in the world after Daimler-Benz and Peugeot.  During World War II, Tatra was instrumental in the production of trucks, and tank engines for the German war effort. Production of Tatra cars ceased in 1999 but the company still produces a range of primarily all-wheel-drive 4×4, 6×6, 8×8, 10×10, and 12×12 trucks.

After the 1938 invasion of Czechoslovakia by Nazi Germany, Tatras continued in production, largely because Germans liked the cars. Many German officers met their deaths driving heavy, rear-engined Tatras faster around corners than they could handle. At the time, as an anecdote, Tatra became known as the ‘Czech Secret Weapon’ for the scores of officers who died behind the wheel; at one the one-point official, were issued forbidding German officers from driving Tatras.

Today, Tatra cars are distributed globally especially in Israel, India and US. The company was known for its passenger cars, trucks and now aircrafts that have exceptional features. For instance, the Tatra truck has higher payload capacity that can carry a huge load.it has an unbeatable performance be it off road or on road and has an all weather materials that promises safety and efficiency.

Tatra logo bears its company name like other car logos do. Presented in a simple manner, Tatra logo is a symbol of toughness and innovation that is unique with other car logos. As one of the oldest car makers in the world, Tatra logo created a legacy through its trucks and cars packed with safety features and unique designs. This excellent quality by the Tatra Company made it popular among car logos existing in the market.

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