Kia Motors is an automobile company from South Korea. The name of the company, Kia, was derived from a Korean word which means “to arise to the world from Asia.” This is the main goal of the company, to be globally competitive in the field of automobile manufacturing. Their main office is at Seoul, South Korea, which is the capital of the said country. It is the second largest automobile manufacturing company after Hyundai Motor Company. It recorded sales of 1.4 million vehicles in the year 2010. This company is led by Hyoung-Keun Lee on June 9, 1944. This company is known to be the oldest car manufacturing company in South Korea. It started as a manufacturer of steel tubing and bicycle parts by hand. In 1951, Kia decided to grow in business and tried to manufacture their own bicycles. Kia changed its name from Kyungsung Precision Industry when it decided to built motorcycles in the year of 1957, trucks in 1962 and cars and 1974.
As the Kia Motors Company grows, they thought of a Kia logo that will represent not only their cars but also their company. Car logos are an important part in every car brand and car company. Its serves as a visual representation of their organization that when people see it, they will know that it is Kia. Upon deciding to what will the Kia logo looks like, there were lots of suggestions given. The management wanted the Kia logo to be a simple one yet appealing among car logos. Several car logos designs were taken into consideration until they came up with this logo. The official logo of Kia Motor Company comes into work Kia encircled by an oblong shape with a silver lining. This design will be seen in all Kia cars.
Until today, Kia Motors is still continuing its business venture until it achieves its ultimate goal, which is to lead the automobile industry.
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