Author name: Car Logos

General Motors began in 1908 as Billy Durant’s holding company for Buick. Its logo stayed a blue square with an underlined GM from 1964 until a lowercase redesign in 2021.

Ginetta started in 1958 as four brothers selling kit cars in Suffolk and ended up building Le Mans prototypes near Leeds. Here is the story behind its angular orange badge.

Gillet is a small Belgian sports car maker founded by hillclimb champion Tony Gillet, best known for the hand-built Vertigo and its 1994 acceleration record.

Geely began in 1986 making refrigerator parts and bought Volvo Cars in 2010. Here is what its blue and black shield of gemstones means and how it went borderless in 2022.

GAZ began in 1932 building licensed Ford trucks in Nizhny Novgorod. Its badge later swapped the Ford look for a deer from the city’s coat of arms.

Ford credits its script to an early draftsman, C.H. Wills, and it took two decades to find its way onto a radiator inside the Blue Oval. Here is the story Ford itself tells.

Fiat started life in 1899 as a set of initials on a brass plaque. Since then the badge has gone round, rectangular, rhomboid, blue, ruby red and finally back to plain lettering.

Countess Paolina Baracca gave Enzo Ferrari her son’s prancing horse for luck in 1923. Here is how it became the black horse on Modena yellow, from the 1932 Scuderia shield to the 125 S.

Elfin’s round badge carries the face of an elf. Behind it is Garrie Cooper, a quiet Adelaide engineer whose small factory built 248 racing cars and won 29 national titles.

Dodge has worn a six-pointed star, a leaping ram, two red stripes and a three-pointed Fratzog. Here is what each one meant, according to the sources that can back it up.