Great Wall Logo
Great Wall Motor started in 1984 by modifying vehicles in China. Here is the story of its beacon tower badge, the 2025 switch to GWM, and the pickups and SUVs that made its name.
Car company logos, Car logos
Think Logo
Think grew out of Pivco, a Norwegian electric car project, and turned an upside-down i into the exclamation mark of Th!nk. Ford owned it from 1999 to early 2003.
Car company logos, Car logos
Scion Logo
Scion was Toyota’s test laboratory for younger buyers, launched in California in 2003. Here is what the name means, who created the badge and how the brand folded back into Toyota in 2016.
Car company logos, Car logos
Mosler Logo
Mosler was the Florida supercar maker founded by hedge fund manager Warren Mosler. Here is the verified story of the company, its name and its lightweight cars.
Car company logos, Car logos
Joss Logo
Joss began in 1998 as Matt Thomas’s weekend project to build an Australian supercar. Its name came from a gold miner in a book, and its JT1 and JP1 prototypes never reached a showroom.
Rimac Logo
Rimac’s badge is an R inside a shield, created by the Croatian agency Bruketa&Žinić with superhero symbols in mind. Its cars add a second signature: a Croatian necktie cut into their flanks.
Maruti Suzuki Logo
Maruti Suzuki wears the Suzuki S emblem of 1958 beside its own name in blue. Here is how a government car project from 1981 became India’s Suzuki.
Mahindra Logo
Mahindra began in 1945 as Mahindra & Mohammed and kept its M&M initials after Partition. Today its SUVs wear the Twin Peaks logo, introduced in 2021 on the XUV700.
Luxgen Logo
Luxgen is Yulon Motor’s own Taiwanese car brand, named by blending luxury and genius. In 2022 it swapped its emblem for the LUXGEN name in digital lettering.
Arrinera Logo
Arrinera’s badge is a pointed silver emblem flanked by feather-like blades, worn by the Hussarya, the first supercar developed in Poland. Here is the story of the name, the car and the Goodwood hill climb.