Car logos

Audi’s name is a Latin translation of its founder’s surname, and its four rings stand for the four Saxon carmakers that formed Auto Union in 1932.

The Bentley Winged B was drawn in 1919 by motoring artist F. Gordon Crosby, who gave each wing a different number of feathers. In July 2025 Bentley unveiled its fifth version, with sharper wings and a jewel-like B.

Infiniti’s badge is a road disappearing over the horizon, a nod to the team code named Horizon that created Nissan’s luxury brand in 1989.

BMW’s blue and white roundel was registered on 5 October 1917 and shows the colours of Bavaria. The propeller story came twelve years later, from an advertisement, and BMW says it is a myth.

Isuzu is named after the Isuzu River at Ise Shrine. Here is how a 1916 shipyard plan, a Wolseley licence and a 1934 truck led to the red ISUZU wordmark.

The slanted H on every Hyundai also shows two people shaking hands. Here is what the emblem means, where the name comes from and how the company began.

Hummer began in 1992 as AM General’s civilian Humvee, grew into a GM brand and was wound down in 2010. The name returned in 2020 as a GMC model line.

Honda runs two emblems: a winged mark on its motorcycles since 1948 and an H on its cars since 1963. In 2026 a flat new H, shaped like two outstretched hands, became the symbol of the whole car business.

Gumpert put a griffin on the nose of the Apollo, a twin-turbo V8 supercar built in Altenburg by a former Audi Sport chief. The company went bankrupt in 2013 and returned in 2016 as Apollo Automobil.

GMC has built trucks since 1902, but its three letters first showed up on a truck in 1912. Here is how the Grabowsky brothers’ Rapid trucks became General Motors’ truck brand.