Car logos

Buick’s shields go back to its founder’s Scottish family crest. Here is how they became the tri-shield of 1959 and the redesigned badge of 2022.

Bugatti’s red oval badge, the macaron, has carried Ettore Bugatti’s initials since 1909. Here is what the company itself says about its 60 dots, its colours and how it is made.

Ariel was named after the spirit of the air in the 1870s and revived in Somerset in 1999 by Simon Saunders, the man behind the Atom.

The Alfa Romeo badge joins two symbols of Milan: the city’s red cross and the Visconti serpent. Here is how an illustrator’s idea from 1910 became the badge on today’s Giulia.

Aixam was created in 1983 by taking over Arola, maker of the first licence-free vehicle. Its name points to its home town, Aix-les-Bains.

Acura’s emblem was first designed as calipers, a symbol of precision, before Soichiro Honda added a crossbar to turn it into an A. It arrived in 1990, four years after the brand opened its first US dealers.

AC’s blue roundel carries two letters that stand for the Autocarrier, a three-wheeled delivery vehicle from 1904. The same badge later sat on the Ace and the Cobra.

Carlo Abarth was born under the sign of Scorpio and put it on his exhausts. The story of the scorpion badge, from a realistic 1949 drawing to the 2007 shield.