Car logos

Pininfarina’s crowned f dates back to the 1930s, while its slanted wordmark arrived in 1961, when a presidential decree merged Pinin and Farina into one name.

Peugeot’s lion was designed by goldsmith Justin Blazer for the family’s steel saws and registered in 1858. Here is how it went from a lion on an arrow to the lion’s head in a shield of 2021.

Panoz was founded in Georgia in 1989 by Dan Panoz, around a Frank Costin chassis bought from a liquidated Irish car builder. Its shield badge carries a green shamrock-like leaf, red and blue curves and the family name in script.

Perodua’s name literally means second automobile company. Here is how Malaysia’s second national carmaker grew from the 1994 Kancil, and what we know about its green and red oval badge.

Pagani’s badge is a silver oval carrying its founder’s surname and the words Automobili Modena. Here is the story of Horacio Pagani, his C project codes and the hypercars named after the wind.

Opel started with sewing machines in 1862 and took its lightning bolt from a 1930 truck name. Here is how the Blitz replaced the Zeppelin and how it was sharpened in 2023.

Noble Automotive was founded by Lee Noble in 1999 and still builds its sports cars by hand in Leicester. Its logo sets a stylised crown above the NOBLE name.

The Mustang’s galloping pony began as Phil Clark’s sketch for the 1962 Mustang I. Here is who shaped it, why it runs left and where the name really came from.

Nissan’s badge is a sun with the company name running through it, inspired by founder Yoshisuke Aikawa’s saying about belief strong enough to penetrate the sun. In July 2020 it became a thin, flat outline that lights up with 20 LEDs.

Morgan began with a single-seat three-wheeler built by H.F.S. Morgan in 1909. Its wings badge changed little for decades before an in-house redesign in 2021.