Author name: Car Logos

Lexus grew out of a secret Toyota project launched in 1983. Its L in an oval first appeared on the LS 400 in 1989.

Land Rover started as a shape drawn in the sand of an Anglesey beach. Here is how the name was born, what the green oval does today, and the models that carried it.

Vincenzo Lancia was a winning racing driver before he founded his company in 1906. His badge, a steering wheel, flag and lance inside a blue shield, has been redrawn seven times, most recently in 2022.

Ferruccio Lamborghini took the bull from his zodiac sign and a dialect saying about himself. Here is how the charging bull badge changed from 1963 to the flat 2024 logo.

Lada’s badge is a ladya, a traditional Russian sailing boat. Here is where it came from, why Zhiguli became Lada, and how the emblem was restyled in 2015.

Koenigsegg cars carry two symbols: a shield based on the von Koenigsegg family coat of arms, and a ghost handed down by the Swedish Air Force squadron that once flew from the Ängelholm factory site.

Kia’s name means rising from Asia to the world, and its logos have chased that idea since 1953. The red oval of 1994 gave way in 2021 to a signature-style logo revealed with a record-setting drone show.

Jeep’s best-known logo is the seven-slot grille. Here is how it got its seven slots, who owned the Jeep name, and why nobody can say for sure where the word came from.

Jaguar started as a sidecar maker in Blackpool in 1922. Its leaping cat was born because William Lyons hated a mascot that looked like a cat shot off a fence.

Named after a hill climb and badged with wings since 1927, Aston Martin has changed its emblem only eight times. Here is the story behind each one.