Pininfarina, founded in 1930 by Battista “Pinin” Farina, is an Italian car design firm and coachbuilder renowned for its association with the automotive industry’s most prestigious brands. Based in Cambiano, Italy, Pininfarina has become synonymous with cutting-edge design, elegance, and innovation, creating some of the most iconic cars in history for Ferrari, Alfa Romeo, Peugeot, and many others.

The Evolution of the Pininfarina Logo

The Pininfarina logo, characterized by its elegant script signature of the founder’s nickname “Pinin” merged with his last name “Farina,” reflects the brand’s heritage of craftsmanship and design excellence. The logo is a symbol of the company’s commitment to creating beautiful, aerodynamic vehicles that combine style with functionality. Over the years, it has become a hallmark of automotive beauty and sophistication.

Pivotal Moments in Pininfarina’s History

1930: Battista “Pinin” Farina establishes “Carrozzeria Pinin Farina,” focusing on car design and coachbuilding.
1961: The company changes its name to “Pininfarina” following the Italian President’s permission to merge Battista’s nickname and surname in honor of his contributions to the Italian design industry.
1984: Introduction of the Ferrari Testarossa, one of the most iconic designs by Pininfarina, epitomizing the excess and glamour of the 1980s.
2000s: Pininfarina expands its services beyond automotive design to include industrial design, architecture, and wind tunnel testing, showcasing the brand’s versatility and innovative spirit.
2015: Mahindra Group acquires Pininfarina, marking a new chapter in the company’s history and expanding its global footprint.

Areas of Specialization and Innovation

Pininfarina specializes in automotive design, coachbuilding, and product design, offering services that span the entire design process from concept to production. The firm is renowned for its ability to blend artistic beauty with engineering precision, creating vehicles that are both aesthetically pleasing and aerodynamically efficient. In recent years, Pininfarina has also ventured into electric vehicle design, including the creation of the Pininfarina Battista, one of the world’s most powerful and luxurious electric hypercars.

Key Information about Pininfarina

Founded: 1930
Headquarters: Cambiano, Italy
Notable Designs: Ferrari Testarossa, Alfa Romeo Spider, Pininfarina Battista
Website: Pininfarina


Pininfarina’s legacy as a design icon continues to influence the automotive world and beyond, with a commitment to innovation, sustainability, and the timeless beauty of Italian design. As the company looks to the future, its focus on electric mobility and new design frontiers ensures that Pininfarina remains at the forefront of the industry, creating designs that inspire and captivate.