Reva Electric Car Company, now known as Mahindra Electric Mobility Limited after its acquisition by the Mahindra Group in 2010, was initially founded in 1994 in Bangalore, India. It emerged as a pioneering venture in the electric vehicle (EV) market, introducing the REVAi electric car, also known as the G-Wiz in the United Kingdom, which became one of the world’s best-selling electric cars of its time.

 

The Evolution of the Reva Logo

The Reva logo, before its rebranding to Mahindra Electric, prominently featured the brand name in a futuristic font, reflecting its commitment to innovation and sustainable mobility. The design symbolized Reva’s focus on clean energy solutions and its role as a forerunner in the electric vehicle sector. Post-acquisition, Mahindra Electric has adopted a logo that aligns with the broader Mahindra Group brand identity, emphasizing its integration into Mahindra’s vision for the future of mobility.

 

Pivotal Moments in Reva’s History

1994: Chetan Maini co-founds the Reva Electric Car Company, laying the groundwork for India’s first electric car manufacturer.
2001: Launch of the REVAi, Reva’s first electric vehicle, marking a significant milestone in the development of EV technology in India and abroad.
2010: Mahindra Group acquires a majority stake in Reva, rebranding it as Mahindra Electric Mobility Limited, which catalyzes the expansion of its electric vehicle portfolio.
2013 and beyond: Introduction of new models under the Mahindra Electric banner, including the e2o, eVerito, and the e2o Plus, showcasing continued innovation in electric mobility solutions.

Areas of Specialization and Innovation

Under its original branding, Reva specialized in compact electric vehicles designed for urban environments, focusing on affordability, efficiency, and ease of use. Post-acquisition, Mahindra Electric has expanded its mission to include a broader range of electric vehicles, emphasizing advancements in battery technology, vehicle range, and smart mobility solutions. The company is at the forefront of India’s transition to electric vehicles, aiming to make EVs more accessible to consumers and reduce the environmental impact of transportation.

 

Key Information about Reva (Mahindra Electric Mobility Limited)

Founded: 1994 (as Reva Electric Car Company)
Headquarters: Bangalore, Karnataka, India
Notable Models: REVAi (G-Wiz), Mahindra e2o, Mahindra eVerito
Website: Mahindra Electric


Reva’s legacy continues under Mahindra Electric, driving forward the vision of sustainable and innovative mobility solutions. As electric vehicles become increasingly vital to combating climate change and reducing reliance on fossil fuels, Mahindra Electric’s role in developing accessible, efficient, and environmentally friendly vehicles positions it as a key player in the global shift towards electric transportation.